1. Introduction
Look Ma I'm Famous ("LMIF," "we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our protocol, website, API, and related services (the "Services").
By using our Services, you consent to the data practices described in this policy. If you do not agree with our practices, please do not use our Services.
2. Information We Collect
2.1 Information You Provide
We collect information you directly provide, including:
- Identity Information: Name, email, phone number, and identity verification data when claiming an identity
- Biometric Data: Facial images and voice samples for identity verification (with your explicit consent)
- Account Information: Username, password, and profile details
- Payment Information: Billing address and payment method details (processed by third-party providers)
- Communications: Messages, support requests, and feedback you send us
2.2 Information Collected Automatically
When you use our Services, we automatically collect:
- Device Information: IP address, browser type, operating system, and device identifiers
- Usage Data: Pages visited, features used, and interaction patterns
- API Logs: Request data, timestamps, and response information for API users
3. How We Use Your Information
We use the collected information to:
- Provide, maintain, and improve our Services
- Verify and authenticate identity claims
- Process licensing requests and payments
- Detect and prevent unauthorized AI usage of protected identities
- Communicate with you about your account and updates
- Respond to support requests and inquiries
- Ensure security and prevent fraud
- Comply with legal obligations
- Analyze usage patterns to improve user experience
4. Biometric Data
We take special care with biometric data, including facial images and voice samples. This data is used exclusively for:
- Verifying your identity when you make a claim
- Detecting unauthorized AI-generated content using your likeness
- Training our detection systems (only with explicit opt-in consent)
You may request deletion of your biometric data at any time. We will honor such requests within 30 days, except where retention is required by law or for ongoing legal proceedings.
5. Information Sharing
We may share your information with:
- Platforms and Developers: Identity claim status (claimed, boxed, licensing terms) is shared via our API with authorized platforms to enable compliance
- Service Providers: Third parties who perform services on our behalf (hosting, payment processing, analytics)
- Legal Requirements: When required by law, court order, or government request
- Business Transfers: In connection with a merger, acquisition, or sale of assets
- With Your Consent: When you explicitly authorize us to share information
We do not sell your personal information to third parties for marketing purposes.
6. Data Security
We implement industry-standard security measures to protect your information, including:
- Encryption in transit (TLS/SSL) and at rest
- Access controls and authentication requirements
- Regular security audits and penetration testing
- Secure data centers with physical access controls
However, no system is completely secure. We cannot guarantee the absolute security of your data, and you use our Services at your own risk.
7. Data Retention
We retain your information for as long as your account is active or as needed to provide Services. We may retain certain information as required by law or for legitimate business purposes, such as:
- Resolving disputes and enforcing agreements
- Complying with legal obligations
- Maintaining records for audit purposes
8. Your Rights and Choices
Depending on your location, you may have the right to:
- Access: Request a copy of the personal information we hold about you
- Correction: Request correction of inaccurate information
- Deletion: Request deletion of your personal information
- Portability: Receive your data in a portable format
- Opt-Out: Opt out of certain data processing activities
- Withdraw Consent: Withdraw previously given consent
To exercise these rights, contact us at privacy@lmif.io. We will respond within 30 days.
9. California Privacy Rights
California residents have additional rights under the California Consumer Privacy Act (CCPA):
- Right to know what personal information is collected and how it's used
- Right to delete personal information
- Right to opt-out of the sale of personal information (we do not sell personal information)
- Right to non-discrimination for exercising your rights
10. International Data Transfers
Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place, including Standard Contractual Clauses and adherence to applicable data protection frameworks.
11. Children's Privacy
Our Services are not intended for children under 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.
12. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy and updating the "Last updated" date. Your continued use of the Services after changes constitutes acceptance of the updated policy.
13. Contact Us
For questions or concerns about this Privacy Policy or our data practices, please contact us:
Email: privacy@lmif.io
Address: Look Ma I'm Famous Protocol Foundation
Data Protection Officer: dpo@lmif.io