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Introduction to LMIF
What is LMIF?
Section titled “What is LMIF?”LMIF (Look Ma I’m Famous) is an open protocol for IP boxing - enabling anyone to claim and control their digital identity in the AI era.
Think of it as:
- ASCAP/BMI for visual identity - Register once, get paid everywhere
- DNS for identity - One lookup, universal resolution
- SSL for authenticity - One verification, trusted everywhere
The Problem We Solve
Section titled “The Problem We Solve”The 1-to-1 Deal Problem
Section titled “The 1-to-1 Deal Problem”The current state of AI licensing is broken:
| Deal | Cost | Characters | Platforms |
|---|---|---|---|
| Disney + OpenAI/Sora | $1B+ | 200 | 1 |
| Google + Character.AI | $2.7B (acquisition) | - | 1 |
| Meta + Studios | ”Tens of millions” each | Limited | 1 |
Every deal is bespoke, expensive, and non-scalable. 36 Japanese studios (Toei, Ghibli, Square Enix) said: “There is no system.”
The Impersonation Crisis
Section titled “The Impersonation Crisis”- $5.3B lost to fake celebrity accounts (2025)
- 500,000+ deepfakes on social media
- 244% increase in AI-generated identity fraud
Celebrities are DMing platform CEOs to take down fake profiles. The “whack-a-mole” problem means takedowns don’t work.
How LMIF Solves This
Section titled “How LMIF Solves This”Box Your Likeness
Set protection policies for your identity. Choose to block, monetize, or license AI use of your likeness.
Enforce Everywhere
Compliant platforms check LMIF before allowing avatar creation. Violations trigger automated enforcement.
Earn Revenue
Set your own pricing. Collect royalties automatically from platforms using your likeness with permission.
Who Is LMIF For?
Section titled “Who Is LMIF For?”| Audience | Use Case |
|---|---|
| Artists & Creators | Protect your likeness, monetize AI use |
| Agencies | Manage protection for your entire roster |
| Studios | License character IP at scale |
| Platforms | Become compliant, access licensed content |
| Developers | Integrate identity checks into your app |
Next Steps
Section titled “Next Steps”Ready to integrate LMIF into your platform?
- Quick Start - Get up and running in 5 minutes
- Authentication - Set up API access
- Identity Check API - The core integration endpoint