YOUR IDENTITY. YOUR RULES.

$5.3B
Lost to Fraud
in 2024
FTC

Now your voice, body (images & video), and songs can be cloned without consent. People can make videos and images of you.

Look Ma I'm Famous (LMIF) is the protocol that gives you control. Ensures you use your IP the way you want to—and earn as you want to. V1 is live and in use. Patent Pending

We know this is special, so it's open for any platform to use.

V1 Protocols Live Protecting Identities Join the Movement $5.3B Lost to Fraud 8M Deepfakes in 2025 Your Identity, Your Rules

The Evolution of Internet Threats.

Every era of the internet brought new opportunities—and new threats. We've always adapted. Now it's time to adapt again.

1990s – 2004

Web 1.0

The Read-Only Web

Static pages, email, and basic browsing. The internet was new—and so were the scams.

📧 Email spam 🦠 Viruses & worms 🎣 Phishing emails 💳 Credit card fraud
2004 – 2020

Web 2.0

The Social Web

Social media, user content, and platforms. Identity became valuable—and exploitable.

🎭 Catfishing 🔐 Data breaches 👤 Identity theft 💔 Romance scams
2020 – NOW

The AI Era

The Synthesis Web

AI can generate anyone's face, voice, and video. The line between real and fake has disappeared.

🎭 Deepfakes 🗣️ Voice cloning 📹 Synthetic video 🤖 AI impersonation
8M deepfakes in 2025
24.5% human detection
$40B fraud by 2027

The pattern: Each era brought new threats, and we built new defenses. Email spam? We built spam filters. Phishing? We built authentication. Identity theft? We built credit monitoring.

Now we need protocols for the AI era. That's why LMIF exists.

Real Cases.

MrBeast

Deepfake giveaway scams across TikTok & YouTube, used to promote fake crypto

MrBeast Deepfakes Used in Fake Giveaway Scams

IShowSpeed

Shut down Sora AI after fans created misleading videos of him

IShowSpeed Hits Back at AI Videos That Look "Too Real"

Drake

X account hacked to promote $ANITA meme coin, $4.9M lost (Dec 2024)

Drake's X Hacked in Meme Coin Scam

Taylor Swift

Explicit deepfakes spread on X, #1 on McAfee scam list 2025

Taylor Swift Deepfake Goes Viral as Platform Fails to Act

Charli D'Amelio

Deepfake explicit content spread on Twitter despite platform bans

Deepfake Porn of TikTok Stars Thrives on Twitter

50 Cent

Account hacked to pump $GUNIT token, $300M volume in 30 mins

50 Cent's Twitter Hacked to Promote Meme Coin

Scarlett Johansson

OpenAI used voice without consent, hired lawyers to fight back

OpenAI Pulls Voice After Scarlett Johansson Comparison

Logan Paul

CryptoZoo NFT game promised millions, never delivered—now facing lawsuits

Logan Paul Still Hasn't Refunded CryptoZoo Victims

Keanu Reeves

Film contracts now ban AI/deepfakes, maintains dedicated takedown team

Keanu Reeves on AI: "It's scary but exciting"

And It's About to Get Worse.

AI capabilities are advancing faster than regulations can keep up. Video, music, and voice generation have all crossed the uncanny valley—and they're only getting better.

16x
Deepfake Growth
500K → 8M in 2 years
Security.org
24.5%
Human Detection
3 in 4 fakes pass
arXiv
$12.3B
AI Fraud in 2024
growing 32% yearly
Eftsure
18mo
Capability Doubling
accelerating pace

Scams are at an all-time high... they're using AI to clone voices.

Steve Harvey (CNN)

AI Isn't The Problem. The Lack of Protocols Is.

Throughout internet history, solutions came from the industry coming together on standards. SMTP for email. HTTP for web. SSL for security. Now we need a standard for identity in the AI era.

The FAME Protocol powered by LMIF is that standard—open, community-driven, and already in production.

1

IP Protection

Register & establish ownership of your digital identity

2

Consent

Your likeness, your permission. Control who can use it.

3

Verification

Label what's real vs AI. Prove what's approved.

4

Compensation

Fair revenue for every authorized use.

LIVE NOW

V1 Is Deployed.

This isn't a whitepaper. This isn't a roadmap. The FAME Protocol is in production—protecting real people, right now.

Identity verification active
Consent management deployed
Real-time enforcement live
Revenue distribution working
See Platforms Using It →

Done Right, AI Is An Opportunity.

The same technology creating threats is also creating unprecedented opportunities. Creators who embrace AI on their own terms are seeing transformative results.

62%

End Creator Burnout

62% of creators experience burnout. 32% say AI tools would help reduce their workload. Scale your presence without scaling your effort—AI handles the grind so you can focus on what matters.

Tubefilter Study
90%

Slash Production Costs

AI cuts video production costs by up to 90%. Independent creators see 44% reduction in overall costs. Make 5-10x more content with the same budget.

Zebracat Research
$37B

New Revenue Streams

Creator ad spend hitting $37B in 2025. License your voice, likeness, and style. ElevenLabs, Grimes' Elf.Tech—celebrities are monetizing their AI twins.

Variety
100+

Global Reach, Any Language

AI translation cuts localization costs by 52%. Reach audiences in 100+ languages. Your content, your voice—available 24/7 across every timezone.

Industry Data
Forever

Control Your Legacy

Estates are licensing iconic voices—Judy Garland, Michael Caine, Maya Angelou. Set terms for how your likeness is used, even after you're gone.

CNBC

Amplify Creativity

AI automates the technical grind. Color grading, sound design, editing—tools that once required expensive expertise. Focus on vision, not logistics.

AI Films

"The use of iconic voices sold by estates represents a new income stream from AI rather than a lost income stream because of AI."

— Industry Analysts on Celebrity AI Licensing

The Reality.

This isn't about market caps. It's about real people—getting scammed, losing money, and having their identities stolen. Here's what's happening right now.

1 in 4

Adults Have Been Targeted

1 in 4 adults have experienced an AI voice cloning scam. 1 in 10 received a cloned voice message from someone they know. It only takes 3 seconds of audio to clone your voice.

McAfee Research
77%

Of Victims Lose Money

77% of deepfake victims report financial losses. 1 in 3 lose over $1,000. The average victim of AI romance scams loses $14,000.

Bitdefender Survey
96%

Of Deepfakes Are NCII

96% of deepfake content is non-consensual intimate imagery. Over 99% of victims are women and girls. This isn't about celebrities—it's about your sister, daughter, or friend.

Security.org
24.5%

Human Detection Rate

Humans can only identify AI deepfakes 24.5% of the time. 3 out of 4 fakes pass as real. Your eyes can't protect you anymore.

arXiv Research
8 Million deepfakes online in 2025
500,000 in 2023
16x growth in 2 years. By the time you finish reading this page, dozens more will be created.

Find Yourself.

Whether you're a world-famous artist or protecting your family from scams—LMIF was built for you.

Don't see your use case? The protocol is open—build what you need.

Join The Movement.

Open Protocol • Community Driven • V1 Live Now