Policy Types

Policy Types

When you box your identity, you choose a protection policy that determines how platforms should handle AI use of your likeness.

Overview

Policy	What It Does	Best For
BLOCK_ALL	No AI avatars allowed, period	Maximum protection
BLOCK_COMMERCIAL	Allow personal/fan use, block commercial	Balance of protection + fan engagement
MONETIZE	Allow avatars with automatic revenue share	Passive income from AI use
LICENSE	Require explicit license approval	Controlled partnerships
TEAM	Only authorized team members can create	Official channels only
OPEN	Anyone can create (monitoring only)	Public figures embracing AI

BLOCK_ALL

The strictest policy. No AI avatars of this identity are allowed on any compliant platform.

When platforms encounter this:

• Immediately block avatar creation
• Notify user that identity is protected
• No exceptions or licensing path

Best for:

• Celebrities who want zero AI presence
• Estates protecting legacy
• Anyone wanting complete control

{
  "policy": "BLOCK_ALL",
  "enforcement": "STRICT"
}

BLOCK_COMMERCIAL

Allows non-commercial (personal, fan, educational) use while blocking commercial applications.

When platforms encounter this:

• Check if use case is commercial
• Allow personal/fan use
• Block commercial/revenue-generating use
• May require attestation of intent

Best for:

• Creators who want fan engagement
• Those okay with tribute/fan content
• Balancing protection with community

{
  "policy": "BLOCK_COMMERCIAL",
  "enforcement": "MODERATE",
  "allowedUses": ["personal", "educational", "parody"]
}

Note

Defining “commercial” can be nuanced. LMIF considers monetized platforms, ad-supported content, and revenue-generating avatars as commercial.

MONETIZE

Allows avatar creation with automatic revenue sharing. The creator earns from every interaction.

When platforms encounter this:

• Allow avatar creation
• Track usage metrics
• Automatically calculate and remit royalties
• Report usage to creator

Best for:

• Creators wanting passive income
• Those embracing AI partnerships
• Maximizing reach while earning

{
  "policy": "MONETIZE",
  "royaltyRate": 0.10,
  "minimumPayout": 100,
  "revenueTypes": ["subscription", "per_message", "tips"]
}

Revenue Configuration

Creators can set:

Setting	Description	Example
royaltyRate	Percentage of revenue	10%
minimumPayout	Threshold before payout	$100
revenueTypes	What revenue to share	Subscriptions, messages

LICENSE

Requires explicit license approval before any avatar creation.

When platforms encounter this:

• Block immediate creation
• Direct to license application
• Creator reviews and approves/denies
• License terms negotiated

Best for:

• High-value brand partnerships
• Controlled quality assurance
• Specific use-case approval

{
  "policy": "LICENSE",
  "licenseTypes": {
    "personal": { "price": 0, "autoApprove": true },
    "creator": { "price": 50, "autoApprove": false },
    "commercial": { "price": 500, "autoApprove": false },
    "enterprise": { "price": "custom", "autoApprove": false }
  }
}

License Tiers

Tier	Description	Typical Price
Personal	Individual, non-commercial	$0-10/month
Creator	Content creators, small platforms	$25-100/month
Commercial	Commercial platforms, apps	$100-1,000/month
Enterprise	Large-scale deployment	Custom

TEAM

Only specifically authorized accounts can create avatars of this identity.

When platforms encounter this:

• Check if requester is authorized
• Block if not on approved list
• Allow if authorized team member
• No public path to creation

Best for:

• Official branded experiences
• Quality-controlled content
• Internal team use

{
  "policy": "TEAM",
  "authorizedAccounts": [
    "official_account_123",
    "brand_manager_456"
  ],
  "platformWhitelist": ["myorbit.ai"]
}

OPEN

Most permissive policy. Anyone can create, but the creator is notified and can monitor.

When platforms encounter this:

• Allow avatar creation
• Log and report to creator
• Creator sees usage analytics
• No enforcement unless changed

Best for:

• Public figures embracing AI
• Those prioritizing reach
• Monitoring without restricting

{
  "policy": "OPEN",
  "monitoring": true,
  "notifications": {
    "onCreation": true,
    "weeklyDigest": true
  }
}

Tip

Even with OPEN policy, creators can change to a more restrictive policy at any time. Existing avatars would then enter a grace period.

Enforcement Levels

Each policy can have an enforcement level:

Level	Behavior
STRICT	Immediate action, no exceptions
MODERATE	Standard grace period, standard review
RELAXED	Extended grace period, lenient on edge cases

For Platform Developers

When handling identity checks, implement policy-specific logic:

TypeScript

async function handleIdentityCheck(name: string, imageUrl: string) {
  const result = await lmif.identity.check({ name, imageUrl });

  if (!result.isBoxed) {
    return { allowed: true };
  }

  switch (result.policy) {
    case 'BLOCK_ALL':
      return {
        allowed: false,
        reason: 'This identity cannot be used for AI avatars'
      };

    case 'BLOCK_COMMERCIAL':
      if (isCommercialUse()) {
        return {
          allowed: false,
          reason: 'Commercial use not permitted'
        };
      }
      return { allowed: true, tracking: 'non_commercial' };

    case 'MONETIZE':
      return {
        allowed: true,
        royaltyRate: result.royaltyRate,
        tracking: 'monetized'
      };

    case 'LICENSE':
      return {
        allowed: false,
        requiresLicense: true,
        licenseUrl: result.licenseApplicationUrl
      };

    case 'TEAM':
      if (!isAuthorizedAccount()) {
        return {
          allowed: false,
          reason: 'Only authorized accounts can create this avatar'
        };
      }
      return { allowed: true };

    case 'OPEN':
      return { allowed: true, tracking: 'open' };

    default:
      return { allowed: false, reason: 'Unknown policy' };
  }
}