Entity Types

LMIF supports four entity types, each with different verification requirements and use cases.

Overview

Type	Description	Verification	Example
INDIVIDUAL	Person claims their own identity	Stripe Identity	Kim Kardashian claims herself
ESTATE	Represents a deceased person	Legal documentation	Estate of Prince
CORPORATION	Owns character/brand IP	Legal documentation	Warner Bros owns “John Wick”
AGENCY	Represents multiple creators	Delegated authority	CAA claims on behalf of roster

INDIVIDUAL

The most common entity type. A real person claiming their own identity.

Verification Process

Submit government ID via Stripe Identity
Complete liveness check (selfie)
Identity matched to public records

What You Can Claim

Your personal likeness
Your professional persona
Your stage name (with documentation)

Example Use Cases

Celebrities protecting their likeness
Influencers controlling AI avatars
Regular people preventing impersonation

{
  "entityType": "INDIVIDUAL",
  "claim": {
    "name": "Taylor Swift",
    "variations": ["T. Swift", "Taylor Alison Swift"],
    "type": "PERSONAL"
  }
}

ESTATE

For protecting the identity of deceased individuals.

Verification Process

Provide death certificate
Submit proof of estate authority (will, court order, etc.)
Verify authorized representative identity

What You Can Claim

Deceased person’s likeness
Historical figures (with legal standing)
Legacy performers

Example Use Cases

Music estates protecting artist likeness
Family estates preventing unauthorized AI use
Historical figure representation

{
  "entityType": "ESTATE",
  "claim": {
    "name": "Prince",
    "variations": ["Prince Rogers Nelson", "The Artist"],
    "type": "ESTATE",
    "representative": {
      "name": "Estate of Prince Rogers Nelson",
      "authority": "court_appointed_executor"
    }
  }
}

CORPORATION

For companies owning intellectual property (characters, mascots, brands).

Verification Process

Submit business registration documents
Provide proof of IP ownership (trademarks, copyrights)
Verify authorized corporate representative

What You Can Claim

Fictional characters
Brand mascots
Virtual influencers
Game characters

Example Use Cases

Studios protecting character IP (Disney, Warner Bros)
Game companies protecting characters (Nintendo)
Brands protecting mascots (McDonald’s)

{
  "entityType": "CORPORATION",
  "claim": {
    "name": "John Wick",
    "variations": ["Jonathan Wick", "Baba Yaga"],
    "type": "IP_ASSET",
    "owner": {
      "name": "Lions Gate Entertainment",
      "registrationNumber": "xxx",
      "ipDocumentation": ["trademark_cert.pdf", "copyright_reg.pdf"]
    }
  }
}

AGENCY

For talent agencies and management companies representing multiple creators.

Verification Process

Submit business registration
Provide representation agreements for each client
Verify authorized agency representative

What You Can Claim

Client identities (with their consent)
Collective roster protection
Delegated management

Example Use Cases

CAA protecting their entire roster
Music labels managing artist identities
Sports agencies protecting athlete likenesses

{
  "entityType": "AGENCY",
  "claim": {
    "agencyName": "Creative Artists Agency",
    "clients": [
      {
        "name": "Client A",
        "consentDocument": "consent_a.pdf",
        "scope": "full_likeness"
      },
      {
        "name": "Client B",
        "consentDocument": "consent_b.pdf",
        "scope": "commercial_only"
      }
    ]
  }
}

API Response Example

When checking an identity, the entity type is included in the response:

{
  "isBoxed": true,
  "boxId": "box_abc123",
  "claimId": "claim_xyz789",
  "entityType": "CORPORATION",
  "policy": "LICENSE",
  "owner": {
    "name": "Warner Bros Entertainment",
    "type": "CORPORATION"
  }
}

Entity Type Considerations

Consideration	INDIVIDUAL	ESTATE	CORPORATION	AGENCY
Verification time	Minutes	Days	Days	Days
Can transfer claim	No	Yes	Yes	N/A
Multiple identities	No	No	Yes	Yes
Revenue distribution	Direct	To estate	To company	To individuals